Happy Friday everyone! We’re back again with another roundup of the week’s best digital marketing tips, tricks, and trends. This week we’re emphasizing big data, because we believe it’s a trend that’s changing the very face of marketing. Keep reading to find out why.
Big data success includes personal, real-time analytics: Merkle exec – Big data and mobile marketing are two significant trends that have taken marketing by storm. As society continues to move towards a mobile-centric view of technology, marketers have had to adapt their strategies to accommodate this evolution. Big data plays into this paradigm, because it gives marketers a chance to analyze web behavior, purchases, and other data to determine the most effective way to engage new and current customers. Keep reading to learn more about the tools and strategy marketers need in place to truly take advantage of both mobile marketing and big data.
Vague Goals Seed Big Data Failures – We all know big data is this new shiny toy, but did you also know that 55% of big data projects don’t get completed. Furthermore, “inaccurate scope” is listed as the primary reason these projects fail. Big data is like any problem. It needs to be tackled in increments. To succeed, start with a problem you’re already trying to solve with data, and see if adding more data to the mix clarifies the solution. Measure the results, and iterate from there. For more on the pitfalls of improperly planning your big data initiative, click here.
Major Differences Between Marketers and Consumers #Infographic – As marketers, we sometimes get caught up in the cleverness of our own creations. A multichannel campaign delivering relative content at multiple touchpoints with the intention of steering the prospect along the buying cycle is enough to make our mouths salivate. But it’s important to note that marketers and consumers view and interact with brands in drastically different ways. Check out this infographic for a quick peek at many of the differences.
10 Reasons Why Email Marketing Still Works – Email may be a legacy channel, but we still firmly believe that it’s an effective tool for generating new leads and strengthening relationships with current customers. Check out this quick but comprehensive roundup of 10 reasons why email is still healthy and alive in 2013.
That’s it for this week everyone. Be sure to let us know what you think in the comments.