Marketfish has been making headlines. You could say we've made a splash.
Welcome, members of the press. As a scrappy startup, we value your interest in our company. Here you will find essential company information necessary to learn what makes Marketfish so newsworthy. We want to make your life as easy as possible, so don't hesitate to contact us if there's something else you'd like to see on this page.
In the news
Managing Your Privacy In A Public Digital World
01/31/2012
Believe it or not, there was a time when privacy was revered. One's innermost thoughts remained under lock and key.. (Read More)
Infographic: Who's Pushing Innovation In Email Marketing?
01/26/2012
..by Scott's point of view, email marketers should get away from list acquisition and a focus on sheer numbers.. (Read More)
Resurrecting The List Rental Industry
12/21/2011
It's no secret that the list rental industry has fallen out of favor with marketers.. (Read More)
Yelp: The Prospects for the IPO?
11/18/2011
Oh, and the company does face big-time competition from players like Facebook and Google (Nasdaq:GOOG).. (Read More)
Dave Scott on the Advantages of Marketfish Over Groupon
11/18/2011
One of the major challenges for small businesses is generating awareness for their products or services.. (Read More)
How to Build Your Own Groupon
11/08/2011
Many small- and medium-sized businesses (SMBs) love the idea of daily deals. When Groupon launched in 2008, thousands of SMBs.. (Read More)
Marketfish introduces new data appending process
11/08/2011
Seattle—Marketfish has introduced a new data appending service that includes more than 100 filters.. (Read More)
Marketfish: Going "All in" on a Big Idea
11/08/2011
After a successful career in marketing – at firms like AT&T (NYSE:T) and GE (NYSE:GE) – Dave Scott wanted to start his own venture, called Marketfish.." (Read More)
Tech CEOs Who Actually Like Groupon
11/04/2011
Dave Scott, CEO and founder of Marketfish: "I'm bullish on Groupon. As avenues for the small business to reach their target market.." (Read More)
Q&A: Dave Scott, founder and CEO, Marketfish
10/25/2011
What I did was create the type of product I would want to have if I were a marketing.. (Read More)
Marketfish Launches Postal Offering
10/04/2011
The three-year-old company represents about 50 list owners with more than 200 million email addresses and offers an automated platform.. (Read More)
Pull Yourself Out Of The Spam Can
09/26/2011
No wonder email users view the contents of their inbox with a "guilty until proven innocent" attitude.. (Read More)
How to Prevent an Email Campaign Epic Fail
09/14/2011
Here are the five best practices you should employ to make your email campaign turn heads—in a good way. (Read More)
Tech Moves: Marketfish hooks a Razorfish vet; NWEN’s new board; Dendreon; and more
08/31/2011
Elizabeth Wheden, a marketing industry veteran who previously worked at Razorfish and Wunderman... (Read More)
4 Ways to Data Append While Protecting Consumer Privacy
08/31/2011
Bad prospect data may be costing companies millions. At the same time, consumers are concerned about maintaining their privacy. The solution, according to representatives of Epsilon Targeting and Marketfish... (Read More)
Data Hygiene: Crucial To Your Brand
08/10/2011
These days, marketers and brand owners pay good money to reach their target audiences through list marketing... (Read More)
How's Your Data Hygiene? Cleaning Up List Rental Practices Will Breathe New Life Into the Industry
08/08/2011
When advertisers decide on a list rental, they often pay an outside vendor as much as a $500... (Read More)
How's Your Data Hygiene? Cleaning Up List Rental Practices Will Breathe New Life Into the Industry
08/03/2011
Let's face it. The list marketing industry could use a good scrubbing. Most of the "dirt," in fact, lies... (Read More)
Marketfish Touts Benefits Of Data Hygiene For Email Lists
08/01/2011
The holiday season is looming and email marketers are vying to be the first to reach the inbox. But marketers that go ahead without cleaning up their..." (Read More)
Marketfish Touts Benefits Of Data Hygiene For Email Lists
07/28/2011
"The goal of Marketfish is to automate this mind-numbing and time-consuming process by offering real-time data hygiene..." (Read More)
Maybe a Decent Answer to 'Where Can I Buy Names?'
07/26/2011
"Marketfish is the first company to make me say "wow" in as long as I can remember..." (Read More)
Marketfish hires Fowler as privacy chief
06/10/2011
"We take privacy seriously," said David Scott, founder and CEO of Marketfish. "We work with some of the best brands, and they want to make sure their data is protected..." (Read More)
Marketfish Reels In Series A For Automatic Marketing Campaigns
05/18/2011
Seattle – Billing itself as the Google AdWords for marketing, Marketfish Inc. raised a $4.5 million Series A round from Rustic Canyon Partners and Javelin Venture Partners at a pre-money valuation of between $6 million and $8 million... (Read More)
5 things to know about email append
03/17/2011
There's more data out there than many marketers might realize. "People think that they are not going to find enough information, especially on the b2b side, but we find that 90% of all the lists we use... (Read More)
Helping companies with marketing campaigns
11/08/2010
A new twist: In the old days, companies would buy mailing lists of unproven accuracy. Scott had the idea of providing a Web-based platform to put businesses in touch directly with marketing-list... (Read More)
Marketfish hooks $1.5 million
09/01/2010
...business is booming with more than 320 marketing and advertising agencies utilizing the product to generate new business leads. To date, Marketfish has compiled more than 500 million records... (Read More)
Marketing Outsourcing Is a No-Brainer
08/26/2010
"We do see a value in email as an acquisition and engagement tool and rely on partners to support us in targeting, reaching and building engagement workflows as an extension of our media and search strategies" said David Baker, Vice President... (Read More)
For Smart Agencies, Outsourcing Is A No-Brainer
06/23/2010
Shrinking and scrambling are two words we normally don't see when it comes to marketing agencies. But in today's economy, we are watching marketing budgets shrink and agencies scramble as they drive... (Read More)
Simple rules to make the most of list rentals
06/23/2010
The secret to successful list marketing is good testing. Unfortunately, many companies aren't sure how to test effectively. They simply rent a list of prospects, send out their email to everyone on that list, and wait... (Read More)
8 Overlooked Testing Strategies
06/16/2010
Santa Claus isn't the only one who makes his list and checks it twice. Direct marketers do, too. But, experts say, they definitely have to look over their lists more often... (Read More)
The Automation of Lists
05/28/2010
When it comes to renting lists the process can still be a long and complicated one between searching... (Read More)
Secrets & lies: Buying vs. renting email lists
05/27/2010
It's a decision every marketer faces at some point: Rent an email list or buy it? There are pluses and minuses for each option—and just as many reasons for avoiding both. Buying an email list gives marketers complete control... (Read More)
Marketfish Launches Open Beta Version of List Marketing Platform
05/18/2010
Eight months after entering its closed beta phase, Seattle-based online marketing company Marketfish, Inc. has announced this week the open beta launch of its fully automated list-marketing... (Read More)
Marketfish Unveils Game-Changing List-Marketing Solution
05/18/2010
"Marketfish has made it safe to come back to the list rental waters. Our automated approach was developed to allow maximum impact for marketers through greater transparency and control." — Dave Scott, Marketfish founder & CEO... (Read More)
Marketfish Unveils Game-Changing List-Marketing Solution
05/18/2010
The list rental process has historically proven to be time-intensive, according to the DMA, taking an average of 24 days to complete. Now, by leveraging the Marketfish Platform, marketers can dramatically slash this timeframe...
Marketfish Unveils Game-Changing List-Marketing Solution
05/18/2010
"Finding highly targeted and high-quality lists for lead generation has always been a very manual task," stated Jon Lanman, online marketing coordinator for PayScale, the market leader in global online compensation data...
Marketfish Delivers Your List in 30 Minutes or Less
05/18/2010
ADOTAS – The Direct Marketing Association puts the average time to make a marketing list at 24 days. Well, Marketfish says it only needs 30 minutes — or less. It's like a Domino's pizza delivery guy that doesn't get into a car crash or deliver... (Read More)
Ultra-specific List Marketing
04/15/2010
What It Does: Allows marketers to discover, refine and accurately reach new customer lists for lead generation campaigns. Says the press release: "If a marketer is looking for a 65-year-old, left-handed golfer in... (Read More)
Renting a rock star marketing list
03/05/2010
It's an ugly industry truth: it's extremely easy to rent a dud email list. Whether it's a downright scam or simply poorly compiled, list rental can be hit-or-miss if you don't know what to look for. Here are four simple steps to take... (Read More)
Dave Scott Founder and CEO of Marketfish Inc.
02/17/2010
To me, business networking is another way to say "word of mouth" marketing. It's a way to promote your services or what you do to others within your network, or circle of acquaintances... (Read More)
Marketfish hires former aQuantive employee as CTO
01/25/2010
We've been intrigued by the flow of aQuantive talent out of Microsoft over the past few months -- tracking folks such as Brian McAndrews... (Read More)
Photo Gallery: The crowning of Seattle's 'Lord of All Catan'
01/20/2010
We had a blast last night at the first-ever TechFlash game night where 24 geeks competed to become Seattle's very own "Lord of All Catan"... (Read More)
Tech execs trade brick, iron and wood in The Settlers of Catan
12/21/2009
About ten years ago, I fell in love with a German board game called "Settlers of Catan." A group of friends and I would... (Read More)
Q&A: Dave Scott of Marketfish on his 'global domination' strategy
12/17/2009
Most entrepreneurs strive for world domination. Marketfish founder Dave Scott has already achieved it -- at least in one playful form. Scott is a competitive board game player who once took the crown at the world championships for Risk, the classic game of "Global Domination."... (Read More)
Tech Trivia showdown on tap
12/03/2009
We're gearing up for our first Tech Trivia contest, to be held next Wednesday during our TechFlash Holiday Party & Birthday Bash. Teams... (Read More)
Marketfish releases marketing list platform 'Great White'
10/08/2009
Fresh off a new angel financing round, Seattle startup Marketfish has released the latest version of its list marketing platform.The new release -- dubbed "Great White" after the shark -- includes expanded payment options, transparent pricing tallies, enhanced search... (Read More)
Web-Based Startup Attempts to Streamline List Rental Business
09/16/2009
Seattle-based online marketing company Marketfish, Inc. has spent the last year developing a platform targeting direct marketers looking for a quicker way to rent lists. It entered its closed beta phase (for marketing agencies and enterprises)... (Read More)
Marketfish Rolls Out New Web Platform, Resembles aQuantive, Says Clark Kokich
09/08/2009
Last month, we broke the story of Marketfish, the Seattle-based online marketing startup that has raised an undisclosed sum of money from prominent local investors, including the Alliance of Angels. Today, Marketfish launched a beta version of its new online...(Read more)
Marketfish Raises Cash from Alliance of Angels, Looks to Elbow List Brokers Out of Lead-Gen Space
08/26/2009
A stealthy Seattle startup in online marketing is starting to generate some buzz around town. Marketfish, which recently moved into new offices in Pioneer Square, has raised an undisclosed sum from private investors, led by Seattle-based Alliance of Angels... (Read More)
Marketfish lands cash; adds Clark Kokich as board member
08/26/2009
Marketfish founder Dave Scott tried to raise venture capital for his Seattle online marketing startup last fall. But the entrepreneur couldn't quite hook a deal. "...They kept telling us that either the industry didn't exist, was too crowded or didn't have enough pain," said Scott...(Read More)
Financial crisis hits tech companies
10/23/2008
Jordan Mitchell is trying not to get rattled. The chief executive of Others Online is looking for investors to back his Seattle technology startup...(Read More)
Corporate Timeline
April 2008Dave Scott gives keynote speech at CMO Club Summit in New York; the need for Marketfish surfaces.
July 2008Marketfish formed based on CMO feedback at the summit.
September 2008Marketfish signs 30 beta customers without showing a lick of code.
October 2008Economy crashes and fundraising grinds to a halt. Company boot-strapped by CEO.
February 2009The Founder's Circle is formed by Jonathan Chicquette, Chris Hawkins, D'Andre Pritchett, Bill Sikes.
April 2009The Alpha platform is launched and Marketfish gets its first customer, Trivantis.
May 2009Marketfish signs first list management deal with Spoke Communications.
June 2009Company connects with Clark Kokich as an advisor, investor, and eventual board member.
July 2009Company closes first traunch of seed round. Company raises enough money to begin paying salaries.
September 2009Marketfish surpasses 100M records under management with Consumerbase deal.
October 2009First "transactable" version of demo is released. Company launches handful of customer transactions through the system.
November 2009Marketfish closes 2.075M in seed financing.
December 2009Marketfish signs sweeping Equifax deal.
January 2010Company hires first Chief Technology Officer – Andy Thomas
