Marketfish™ has been making headlines. You could say we've made a splash.
Welcome, members of the press. As a scrappy startup, we value your interest in our company. Here you will find essential company information necessary to learn what makes Marketfish™ so newsworthy. We want to make your life as easy as possible, so don't hesitate to contact us if there's something else you'd like to see on this page.
Customer Quotes
"We weren't sold on the idea because we're very protective of our email lists....But the fact that [Marketfish] give[s] you full control over the campaigns that use your names made the difference."
Matt Bramble, Circulation Manager, Tennis Magazine
"Marketfish offers a refreshingly hassle-free approach to list rental. Campaigns are approved with the click of a button. Plus I like knowing who is renting my list and what campaigns are running, compared to my traditional broker experience. The process is much more painless and transparent, so I would definitely recommend Marketfish."
Mitch, Tebo--Publishing Director at e5 Global Media
In the news
Simple rules to make the most of list rentals
06/23/2010
The secret to successful list marketing is good testing. Unfortunately, many companies aren't sure how to test effectively. They simply rent a list of prospects, send out their e-mail to everyone on that list, and wait... (Read More)
8 Overlooked Testing Strategies
06/16/2010
Santa Claus isn't the only one who makes his list and checks it twice. Direct marketers do, too. But, experts say, they definitely have to look over their lists more often... (Read More)
The Automation of Lists
05/28/2010
When it comes to renting lists the process can still be a long and complicated one between searching... (Read More)
Secrets & lies: Buying vs. renting e-mail lists
05/27/2010
It's a decision every marketer faces at some point: Rent an e-mail list or buy it? There are pluses and minuses for each option—and just as many reasons for avoiding both. Buying an e-mail list gives marketers complete control... (Read More)
Marketfish Launches Open Beta Version of List Marketing Platform
05/18/2010
Eight months after entering its closed beta phase, Seattle-based online marketing company Marketfish, Inc. has announced this week the open beta launch of its fully automated list-marketing... (Read More)
Marketfish Unveils Game-Changing List-Marketing Solution
05/18/2010
"Marketfish has made it safe to come back to the list rental waters. Our automated approach was developed to allow maximum impact for marketers through greater transparency and control." — Dave Scott, Marketfish founder & CEO... (Read More)
Marketfish Unveils Game-Changing List-Marketing Solution
05/18/2010
The list rental process has historically proven to be time-intensive, according to the DMA, taking an average of 24 days to complete. Now, by leveraging the Marketfish Platform, marketers can dramatically slash this timeframe... (Read More)
Marketfish Unveils Game-Changing List-Marketing Solution
05/18/2010
"Finding highly targeted and high-quality lists for lead generation has always been a very manual task," stated Jon Lanman, online marketing coordinator for PayScale, the market leader in global online compensation data... (Read More)
Marketfish Delivers Your List in 30 Minutes or Less
05/18/2010
ADOTAS – The Direct Marketing Association puts the average time to make a marketing list at 24 days. Well, Marketfish says it only needs 30 minutes — or less. It’s like a Domino’s pizza delivery guy that doesn’t get into a car crash or deliver... (Read More)
Ultra-specific List Marketing
04/15/2010
What It Does: Allows marketers to discover, refine and accurately reach new customer lists for lead generation campaigns. Says the press release: "If a marketer is looking for a 65-year-old, left-handed golfer in... (Read More)
Renting a rock star marketing list
03/05/2010
It's an ugly industry truth: it's extremely easy to rent a dud e-mail list. Whether it's a downright scam or simply poorly compiled, list rental can be hit-or-miss if you don't know what to look for. Here are four simple steps to take... (Read More)
Marketfish hires former aQuantive employee as CTO
01/25/2010
We've been intrigued by the flow of aQuantive talent out of Microsoft over the past few months -- tracking folks such as Brian McAndrews... (Read More)
Photo Gallery: The crowning of Seattle's 'Lord of All Catan'
01/20/2010
We had a blast last night at the first-ever TechFlash game night where 24 geeks competed to become Seattle's very own "Lord of All Catan"... (Read More)
Tech execs trade brick, iron and wood in The Settlers of Catan
12/21/2009
About ten years ago, I fell in love with a German board game called "Settlers of Catan." A group of friends and I would... (Read More)
Q&A: Dave Scott of Marketfish on his 'global domination' strategy
12/17/2009
Most entrepreneurs strive for world domination. Marketfish founder Dave Scott has already achieved it -- at least in one playful form. Scott is a competitive board game player who once took the crown at the world championships for Risk, the classic game of "Global Domination."... (Read More)
Tech Trivia showdown on tap
12/03/2009
We're gearing up for our first Tech Trivia contest, to be held next Wednesday during our TechFlash Holiday Party & Birthday Bash. Teams... (Read More)
Marketfish releases marketing list platform 'Great White'
10/08/2009
Fresh off a new angel financing round, Seattle startup Marketfish has released the latest version of its list marketing platform.The new release -- dubbed "Great White" after the shark -- includes expanded payment options, transparent pricing tallies, enhanced search... (Read More)
Web-Based Startup Attempts to Streamline List Rental Business
09/16/2009
Seattle-based online marketing company Marketfish, Inc. has spent the last year developing a platform targeting direct marketers looking for a quicker way to rent lists. It entered its closed beta phase (for marketing agencies and enterprises)... (Read More)
Marketfish Rolls Out New Web Platform, Resembles aQuantive, Says Clark Kokich
09/08/2009
Last month, we broke the story of Marketfish, the Seattle-based online marketing startup that has raised an undisclosed sum of money from prominent local investors, including the Alliance of Angels. Today, Marketfish launched a beta version of its new online...(Read more)
Marketfish Raises Cash from Alliance of Angels, Looks to Elbow List Brokers Out of Lead-Gen Space
08/26/2009
A stealthy Seattle startup in online marketing is starting to generate some buzz around town. Marketfish, which recently moved into new offices in Pioneer Square, has raised an undisclosed sum from private investors, led by Seattle-based Alliance of Angels... (Read More)
Marketfish lands cash; adds Clark Kokich as board member
08/26/2009
Marketfish founder Dave Scott tried to raise venture capital for his Seattle online marketing startup last fall. But the entrepreneur couldn't quite hook a deal. "...They kept telling us that either the industry didn't exist, was too crowded or didn't have enough pain," said Scott...(Read More)
Financial crisis hits tech companies
10/23/2008
Jordan Mitchell is trying not to get rattled. The chief executive of Others Online is looking for investors to back his Seattle technology startup...(Read More)
Corporate Timeline
April 2008Dave Scott gives keynote speech at CMO Club Summit in New York; the need for Marketfish™ surfaces.
July 2008Marketfish™ formed based on CMO feedback at the summit.
September 2008Marketfish™ signs 30 beta customers without showing a lick of code.
October 2008Economy crashes and fundraising grinds to a halt. Company boot-strapped by CEO.
February 2009The Founder's Circle is formed by Jonathan Chicquette, Chris Hawkins, D'Andre Pritchett, Bill Sikes.
April 2009The Alpha platform is launched and Marketfish™ gets its first customer, Trivantis.
May 2009Marketfish™ signs first list management deal with Spoke Communications.
June 2009Company connects with Clark Kokich as an advisor, investor, and eventual board member.
July 2009Company closes first traunch of seed round. Company raises enough money to begin paying salaries.
September 2009Marketfish™ surpasses 100M records under management with Consumerbase deal.
October 2009First “transactable” version of demo is released. Company launches handful of customer transactions through the system.
November 2009Marketfish™ closes 2.075M in seed financing.
December 2009Marketfish™ signs sweeping Equifax deal.
January 2010Company hires first Chief Technology Officer – Andy Thomas
