The latest feature added to the Marketfish platform delivers the unique ability for digital marketers to analyze their campaigns using not just open and click-through rates, but also cost-per-click (CPC) and cost-per-open (CPO) metrics —automatically and in real time. These capabilities, in addition to an ROI calculator and a feature to track the cost-per-action (CPA) of a campaign, combine to deliver the industry’s first tool that replaces the traditional…(Read Entire Post).