The Direct Marketing Association (DMA) is dropping potentially mixed messages on marketers. In their 2012 Response Rate Report, they state that on average, direct mail generates stronger response rates than email: 4.4 percent for direct mail and 0.12 percent for email. But this news was shortly followed by the Q1 2012 North America Email Trends and Benchmarks report, a joint study between Epsilon and the DMA, which shows that…(Read Entire Post).