I’d like introduce Marketfish’s new intern, Mikayla Chicquette. She recently graduated high school, and will attend Widener University in the fall. She is going to study Business and Creative Writing, and hopes to pursue a career in publishing, as well as self-publishing her own stories. She loves that Marketfish challenges and pushes the list marketing industry to greater heights by providing a simple solution to complex problems.
This is the first of many posts from Mikayla. So, sit back, enjoy, and be sure to leave a comment.
Redefine the way you think about your company, from the inside out, not the outside in.
“Why” is the purpose of a company or individual, their path or destiny, the vision and passion that drives that company or individual forward. “Why” is not the result or even the product. It’s the underlying purpose that informs every action an organization or individual takes.
“Why” is a very important question that most companies forget to ask, but Marketfish CEO Dave Scott, a former Chief Marketing Officer, asked himself this question. And Marketfish was born from the answer.
He understood the difficulties of lead generation and list marketing using the conventional methods (paperwork, time, blood, sweat and tears, back and forth communications with list brokers, more time, and more blood, sweat and tears). He decided that the industry needed to embrace technology if it hoped to change for the better.
Dave Scott took the list marketing industry, turned it on its head, shook out the junk, and rewired the system for success (using orange and blue wires, of course). He re-envisioned list marketing as simple, transparent, efficient, and effective; thus, Marketfish had their “why.”
With the help of the Marketfish team, Dave Scott is well on his way towards changing the list marketing industry forever.
So why use Marketfish? The Marketfish platform was designed to streamline list marketing and lead generation for businesses just like you. Take a look at this chart to see how we compare to traditional list marketing methods.
You can see that the difference is striking, and we’ve done that for you. Because, as a client, your needs are our first priority. That’s why our mission is to help you hook just the marketing list you need…and throw the others back.
In the process of building a business, it is easy to forget the “why.” But we strive to never let that happen. Gaining clients and investors that understand and support our “why” certainly helps, and we’re grateful for all who embrace the Marketfish vision.
If you believe in the “why,” please contact Marketfish today at email@example.com with any comments and a subject line starting with ‘I Believe Why’.
To truly understand the Marketfish “why,” check out our video that dives deeper into the differences between the conventional method and the Marketfish method of list marketing.
For more about why a company’s “why” is important? Check out Simon Sinek on TED Talks.