We’re excited and proud to announce that Marketfish has been named to Lead 411′s list of hottest companies in Seattle for the second year in a row! It’s extremely gratifying to find ourselves listed alongside such stalwarts as PayScale, Lockerz, and Apptio. We’d like to congratulate all the winners on making Seattle a center of innovation and a welcoming home for tech companies. You can read the full list of award winners as well as Lead 411′s press release here.
The current focus on targeted marketing and audience segmentation has taken us a long way from the “batch and blast” days of email marketing. Advertisers, especially with digital media, want a targeted approach, and will pay for it. At consumer email newsletter publisher ArcaMax, a partnership with list management and lead-gen service provider MarketFish has helped it overcome its audience data limits and charge higher CPMs… (Read Entire Post).
I’d like introduce Marketfish’s new intern, Mikayla Chicquette. She recently graduated high school, and will attend Widener University in the fall. She is going to study Business and Creative Writing, and hopes to pursue a career in publishing, as well as self-publishing her own stories. She loves that Marketfish challenges and pushes the list marketing industry to greater heights by providing a simple solution to complex problems.
This is the first of many posts from Mikayla. So, sit back, enjoy, and be sure to leave a comment.
Redefine the way you think about your company, from the inside out, not the outside in.
“Why” is the purpose of a company or individual, their path or destiny, the vision and passion that drives that company or individual forward. “Why” is not the result or even the product. It’s the underlying purpose that informs every action an organization or individual takes.
“Why” is a very important question that most companies forget to ask, but Marketfish CEO Dave Scott, a former Chief Marketing Officer, asked himself this question. And Marketfish was born from the answer.
He understood the difficulties of lead generation and list marketing using the conventional methods (paperwork, time, blood, sweat and tears, back and forth communications with list brokers, more time, and more blood, sweat and tears). He decided that the industry needed to embrace technology if it hoped to change for the better.
Dave Scott took the list marketing industry, turned it on its head, shook out the junk, and rewired the system for success (using orange and blue wires, of course). He re-envisioned list marketing as simple, transparent, efficient, and effective; thus, Marketfish had their “why.”
With the help of the Marketfish team, Dave Scott is well on his way towards changing the list marketing industry forever.
So why use Marketfish? The Marketfish platform was designed to streamline list marketing and lead generation for businesses just like you. Take a look at this chart to see how we compare to traditional list marketing methods.
You can see that the difference is striking, and we’ve done that for you. Because, as a client, your needs are our first priority. That’s why our mission is to help you hook just the marketing list you need…and throw the others back.
In the process of building a business, it is easy to forget the “why.” But we strive to never let that happen. Gaining clients and investors that understand and support our “why” certainly helps, and we’re grateful for all who embrace the Marketfish vision.
If you believe in the “why,” please contact Marketfish today at mschicquette@marketfish.com with any comments and a subject line starting with ‘I Believe Why’.
To truly understand the Marketfish “why,” check out our video that dives deeper into the differences between the conventional method and the Marketfish method of list marketing.
For more about why a company’s “why” is important? Check out Simon Sinek on TED Talks.
As a lead generation platform, Marketfish understands the need to deliver relevant content to potential customers. It’s a simple fact; your leads aren’t going to read your emails unless they are relevant and useful. Think about your own life. More than likely, you agree that you are increasingly bombarded with an excess of information. You probably find that you only have time to read what you consider truly interesting or useful. Even then, I’m certain that you don’t have time to read everything you find of interest. Your potential customers are in the same boat. So how do you, as a marketer, break through the thickening clutter?
You have to consider context. Think about your content as the value that you deliver. Handing this “gift” to a potential customer validates your selling efforts. By providing something, you earn something, namely a little license. This is the context of your content.
Now think about your leads. How do they perceive your content? They may find your tips, advice, videos, and whitepapers interesting, but are they timely? Determining that information may seem like mindreading, and in truth, it’s almost impossible to know all that your customers are thinking at a given point in time. But the Marketfish platform has some features that can help you better define your leads’ context.
First, the third-party marketing lists that we host on our platform are searchable by over 250 demographic categories. For example, if you sold showerheads, through our platform you could locate married couples making over $100K per year that just moved to a new state. These couples are more than likely in the right context to receive your “Top 10 Tips for New Movers” article. Delivering this “gift” to these couples puts you in a better position to try to sell a showerhead.
Additionally, we now offer a host of demographic reports that give you a startlingly precise picture of those who engage most with the content in your customer acquisition efforts. These people received your content in the right context. You can use the information gathered in these demographic reports to drill down on those potential customers who will most likely receive your content in the right context, and therefore more likely to further engage with your brand.
The whole content and context relationship is a delicate one. There is only so much you can truly know about a current or potential customer before you cross the privacy line. If you desire to improve your content delivery strategy, consider contacting Marketfish. We have the technology, tools, and experience to generate the results you desire.
As 2011 comes to a close, it is time to reflect on the past quarter. Over the last few months, several exciting developments have played out at Marketfish. Here are the highlights:
These Q4 developments position Marketfish for an exciting and successful 2012. As always, this is your home for Marketfish news and moves. Stay tuned for further developments. If you have any questions, please leave a comment.